Yacht Week:
Year of the Sea Myth.
BRIEF: Inspire people to book a Yacht Week trip using the theme of their marketing that year: sea myths.
IDEA: We created a mythological back story to the Yacht Week tradition, recanted by our mermaid in enchanting verse. As well as our mermaid sea-cave physical set, the process used Ai to generate a lot of trippy magical imagery for the film, blending ancient with modern.
SCRIPT:
This is the tale of an ancient game,
Played by the spirits of the deepest lair.
Where mortals come in search of fame
To indulge the creatures lurking there.
The sailors flock from distant shores,
Compelled to seek new seas and lands.
With stories shared as each explores;
Forming circles of sanctuary. Joining hands.
They harness the power of wind and wave,
Summoned by siren songs of bliss.
Some set out to prove they’re brave.
Others are cast off into the abyss.
Discovering palaces. Flowing, free.
Delights reserved for the gods, and more
So, all that now remains for me
Is to ask you what you’re waiting for?