Chelsea FC:
Like nowhere else on earth.
BRIEF: Promote the ‘Club Chelsea ‘ VIP experience.
IDEA: Reimagine the VIP match day experience through the eyes of a player on game day.
RESULT: Goosebump-inducing film starring then-Chelsea midfielder Ruben Loftus-Cheek.
SCRIPT:
Game day.
There’s nothing like it.
London is alive.
And everybody busy, buzzing, feels the city thrive.
Alive with the fabric of dreams;
And here’s a chance to see behind the scenes.
Because blue is the colour. And true are the smiles.
Where whatever the weather, ambition’s the style;
Where the thrill of the game meets the sheer dedication
Of passionate practice and proud preparation.
Feel the spirit of this pride,
From the inside.
The Bridge brims with memories, and each recollection
Collectively kept here, creates the connection
Between us today, and the ones gone before us,
Whose shoulders we stand on to join in this chorus.
When each moment counts. Make the most of each minute.
With endless amounts of commitment within it.
With your whole team around you, nothing can ground you.
The strength and the drive of the pride that surrounds you,
Ignites the excitement; you know what to do.
Now’s our time. Let’s paint it blue.
The finishing touches before it begins,
It’s the little things. Let’s bring it in.
You hear them sing.
You play to win.
Get set for an experience like nowhere else on earth.
‘Cause this, is Chelsea turf.