Brief: write an inspirational travel film about Lofoten to inspire people to book a trip with Vanlife Norway

Idea: to land how unique Lofoten is with its dramatic shapes, jewel-like colours and never-setting sun, I positioned the trip as believing in magic and dialled up the FOMO with the ending: you’ll know it when you’re there.

SCRIPT

Do you believe in magic?

‘Cause you might when this is done.

Come join us on a road trip

Through the land of midnight sun.

The most dramatic mountains

Frame every striking scene.

A saturated colourscape

Of turquoise, gold and green.

Each moment an adventure,

At home behind the wheel.

From hikes that make you feel alive

To views that don’t feel real.

Embrace the pull of nature.

Feel the air, the earth, the weather.

Each van is super cute

But they’re iconic all together. 

Indulge your inner wildness, 

Feel the rush of setting free.

Exhilaration’s waiting

If you’re bold enough to see.

Then settle into cosy nights,

To campfire sparks, and friends.

The night sky glows and shimmers,

And the sunset never ends.

The feeling that you’re left with is:

There’s magic in the air.

But words just can’t describe it,

You’ll know it when you’re there.