Harley-Davidson x Belstaff: Let’s ride.
BRIEF: Capture the spirit of adventure on the Turner Twins’ electric bike North Coast 500 trip.
IDEA: Motorbike footage is usually characterised by the roar of the engines. But on silent electric bikes, you can hear the sounds of nature - adding another layer to the sense of being immersed in the wilderness.
RESULT: A gritty Scottish voiceover combined with stunning visuals became an inspiring ode to the Highlands - and to adventure.
SCRIPT:
The roar. The road. The world outside.
The rush. The hush. Get set. Let’s ride.
Embarking in the darkness;
The morning masked by night.
Then marvel at the starkness
Uncovered by the light.
The wilderness is calling.
Adventure-drenched terrain.
The drama, deep, enthralling.
The charm of the untamed.
Where stories seep like wishes,
While stoic stone withstands.
And rivers carve their fissures
Through noble ancient lands.
While lochs and glens and granite
Keep watch before your eyes.
Where hills are ruled by proud Red Deer -
And eagles rule the skies.
It’s wild, but not forbidden,
This world through which we glide.
Inscribed with concrete ribbons,
Inviting us to ride.
With grateful admiration
For those who paved the way.
To whose determination,
We owe this ride today.
Although you leave no traces,
The act of passing through
Makes you a part of this place,
And it, a part of you.
Amid the isolation,
Adventure lies inside.
It’s not a destination.
You’re in it for the ride.
We’ll ride until the road ends.
Immersed in timeless scenes.
Lost in the right direction -
For that’s what freedom means.