England Rugby x Red Bull
Best seat in the house
BRIEF: Get rugby fans who don’t have tickets to the game, to watch it in the pub instead - and drink Red Bull there.
IDEA: We position Greene King Pubs as “the home of England Rugby” and Red Bull as the official drink - telling the parallel narratives of preparation excitement on match day between the pub and the players for comic effect, with word play throughout.
SCRIPT:
There’s a thrill in the air, as the minutes tick by,
And the buzz of the big day spreads through the sky.
Here’s where it starts - from the fabric of dreams.
The unsung heroes setting the scenes.
A legacy of teamwork, of honour, and pride:
With glory our goal, and the past as our guide.
Every last detail perfected and planned,
Prepared to ensure peak performance in hand.
Places. Positions. You know where to go…
Setting the stage for the ultimate show.
This moment unites us. Stoked by the same fire.
Shirts shine white. Wear the rose. One team. One desire.
The finishing touches, the day in its prime.
Adrenaline soars, as our hearts beat in time.
A family, forever; wherever we roam…
This is somewhere we’ll always belong. Welcome home.